French Graphic Designer Philippe Apeloig talks to designboom about his typography, the future of poster design and the qualities he looks for when hiring.
There is not much room to work outside the arts and cultural arenas for Graphic Designers in France. Of course, I have considered working for commercial projects several times, but I never go looking for it by canvassing corporations or companies, I am simply not into this behavior. I like to be surprised by the business world, and to surprise them. That said, promoting art and culture has brought profound rewards by providing me with a deeper knowledge of the world. There is always new information coming in, and each project pushes my consciousness a step further. I try never to be tempted by fashion, or influenced by the rules of advertising, or corrupted by the pressures of the marketplace. Sometimes the market wants to dictate a particular approach or design language, but I avoid all these things.