When I see something done right it gives me something to strive for in my own career as a designer. Canadian studio, Lg2 Boutique‘s rebranding of Boris Ice Tea is so simple and yet so classic in it’s fluorescent lemon yellow and peach that it will jump off the shelves. Simple, Beautiful, Classic.
Boris Ice Tea branding by Lg2 Boutique
Left: An eccentric english man in fluorescent lemon
Right: A youthful woman in peach