bruketazinic + brigada: typotecture
Before and after the zavrtnica business centre of croatia’s capital city zagreb has received a facelift, thanks to the staff of the agency brigade, part of the bruketa žinić group, and its architects, interior and product designers. an entire block of buildings with four structures has been refurbished as a whole by means of ‘typotecture’ – the use of extremely large scale typography on architectural structures. The project is supported by B.M.V. engineering who own the commercial space, a collection of heterogeneous buildings found within a former factory complex. in terms of their architecture, distribution and façades, the existing structures were all completely different.
To unify them as well as to tone down the building block, black and white were used to anchor the surrounding buildings. In the concept, the central structure, no. 10 is particularly important. this is the seat of the administration of the zavrtnica business centre, and the most dominant building of the unit. it is a cube shaped builing, and by painting it white, the designers succeded in raising it up out of the back roundation and surrounding buildings, making it exceptionally more visible. not only upon entering the business centre, but also at much larger distances. in this way, people entering and leaving the city can notice this building as a sort of landmark just before entering the city, or upon departing from the nearby zagreb main train station.
the final look – the building can be seen from the train that runs by the business centre. The designers felt that using standard ‘legible’ typography would counter the architecture, as then the text would become the dominant feature.
unusually large letters
up close look
the side buildings
the back of the building
branimir sabljic, srdana alac and damjan geber (brigada and bruketa žinić group OM)
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